Online Beauty Shopping

Shopping for makeup on the high street can provide a fair range of variety and choice, especially living in larger cities like Cardiff or Bristol. However, in smaller towns the options are somewhat more limited to the counters in Boots and Superdrug. Yet, there are a number of shopping opportunities online where you can access brands that are hard to get hold of, and often at discounted prices.


Amazon have an amazing variety of brands available to buy here in the UK. One of my favourite brands,The Balm, (super pigmented products in beautiful kitsch vintage packaging) have a whole variety of products on Amazon. This includes their famous ‘Lou Manizer’ range, which consists of the top rated ‘Mary Lou Manizer’ and ‘Cindy Lou Manizer’ highlighter, and ‘Betty Lou Manizer’ bronzer. They have a whole other selection of blushes, eyeshadows and lipsticks. I recently picked up The Balm Jovi palette, which usually retails at £38, for the reduced price of £16, bargain!

Anyone who watches beauty videos on YouTube will have heard of the numerous American brands of makeup, such as Milani and Wet n Wild, which unfortunately are not freely available in stores over here. However Amazon supply a wide range of products from American brands. My top recommendations would be any of the Milani baked blushes (approx. £4.99) and Wet n Wild megalast lipsticks (around £2.50). Amazon can charge a little extra than what you may pay in America but that can be expected. Just make sure you’re not paying over the odds by doing a little research.

For those of you looking to delve a little further into the market of American makeup, have an extensive range of products that are shipped at reasonable prices when selecting the standard shipping option. I often make orders on this website and haven’t had any problems with delivery or customs charges. Parcels usually arrive approximately a week after their dispatch date. 

Another hidden gem of a website is They sell a variety of eco friendly brands from the UK and America. This is my favourite stop for Lime Crime Velvetines – super long-lasting liquid lipsticks, and Sugarpill loose eyeshadow pigments. 

 I understand some people like to test makeup products in person and see the colour against their skin. So I get that online makeup shopping might not be for everyone, but as a makeup junkie, I like to be able to access all the brands I possibly can! Before buying anything online, I always make sure I search for product reviews and swatches online. That way I can get the best possible idea of what to expect before buying.